Finn | Plaque Control Campaign
Project Overview: Finn produces premium dog wellness supplements and products to support dogs through different stages of life, helping them live healthier, happier lives. The Plaque Control campaign highlighted two products from their Plaque Control line, Plaque-Busting Dental Chews and Plaque-Busting Powder, which can be used individually or together for dual action dental care to reduce plaque buildup and promote fresher breath.
Goal: Deliver content that increases brand and product awareness for Finn's digital marketing and to show a demonstration of how easy and effective it is to use the Plaque-Busting dental chew with the powder together for their socials.
Creative Execution: Produced a series of content formats including a carousel, product photos, reels, and stories to promote Finn's new Plaque Control line in an aesthetic, yet relatable way from a dog's perspective.
Results: The product photo featuring both Plaque-Busting products served as a key visual across multiple digital marketing touchpoints, including social posts and stories, reel covers, email blasts, SMS marketing, giveaway posts, and promotional materials, increasing visibility and interest in Finn's Plaque Control line. This traction supported Finn as they won an innovation award for 'Dog Dental Treat of the Year' for 2025. Additional content from the campaign was shared across Finn's social channels to further boost engagement and reach.
Moment of Impact: Contributing to Finn's digital marketing efforts leading up to their Innovation Award was exciting to be a part of, especially seeing my content utilized and acknowledged.
Skills: Content Creation (Static & Motion) | Creative Strategy | Digital Marketing | Social Media Marketing | User Generated Content | Video Editing
UGC Photos
UGC Videos (Reels + Stories)