Hi, I'm Rachel! I'm a creative leader based in San Diego with 10+ years of experience in graphic design, 3+ years in content creation, and an evolving expertise in creative strategy. I love approaching every project with exploration, skill, and heart. I stay current on design and social trends, tools and best practices, embraces challenges as opportunities, and is a lifelong learner. Inspired to collaborate with an evolving team that pushes boundaries creatively and values growth.
What I do:
Brand & Creative Leadership: Translate marketing initiatives with a cohesive visual direction, turning ideas into actionable, on-brand creative campaigns across print, digital, social media, and in-person events.
Content Creation Production & Execution: Produce, shoot, and edit story-driven content from concept to completion.
Performance Growth & Optimization: Design and test social creative (static and short-form video) to find exactly what drives organic engagement and trust.
Core Skills:
Problem solving through creative solutions Advanced knowledge of visual hierarchy and a brand's ecosystem
Strong brand storytelling & performance marketing mindset
Ability to translate data into clear, actionable insights
Excellent project management and organizational skills
Experience managing multiple campaigns simultaneously in a fast-paced environment
Strong communication and stakeholder management skills
Skill Set (Professional)
Brand Identity | Campaign Design | Content Creation | Creative Thinking & Strategy | Digital Design | Editorial Design | Presentation Design | Tradeshows & Events Design | Visual Design | Social Content & Strategy | Social Media Marketing
Expertise (Technical)
Adobe Express | Illustrator | InDesign | Photoshop | Lightroom | PowerPoint | Word | Canva| CapCut | Blogging Platforms | Mac & PC Proficient | Social Media Platforms
Interests
Beauty | Entertainment | Fashion | Lifestyle | Photography | Social Media | Travel | Wellness | Fitness | Pets