FilDog | Pet Scarf Series
Project Overview: FilDog makes pet apparel inspired by Filipino culture and was the first to make pet barongs (traditional embroidered formal shirt). They are based in the Philippines and wanted to expand their audience worldwide, including the U.S.
Goal: Create fun, relatable, and inspiring content showcasing various styles of pet scarves from FilDog, while representing Filipino culture.
Creative Execution: Collaborated with FilDog to create content representing Filipino culture through lifestyle photos and Reels. For photos, my dog, Kasama (@kasama_pomsky), showcased three styles of pet scarves in both a minimalistic, product-focused setting and in a traditional Filipino home with Capodimonte furniture, a collection Filipino's love to have in their household. For Reels, I strategized and produced a Filipino dog-friendly food series called, "Kain Na, Kasama ("Let's Eat Together," and a play on my dog's name, Kasama), where the three scarves were incorporated to connect culture, food, and fashion.
Results: The Pet Scarf series quickly drew attention with pet parents and Filipino communities throughout the U.S., turning interest into genuine supporters and advocates of FilDog. It opened up conversations, boosted brand awareness, and contributed to an increase in sales, bringing together pet parents who share a love for celebrating culture with their pets through fashion.
Moment of Impact: Creating content for FilDog became more than a creative project, but rather a meaningful way to celebrate Filipino culture with my dog and the pet parent community. Highlighting a small Filipino-owned brand from the Philippines and introducing their products with my U.S. audience brought the well-deserved attention to their products, while inspiring fellow pet parents to proudly dress their pets in pieces that reflect their heritage. Seeing this blend of culture, creativity, and community resonate so strongly was a beautiful experience and I'm grateful to be a part of FilDog's growth and success.
Skills: Content Creation (Static & Motion) | Creative Strategy | Digital Marketing | Social Media Marketing | User Generated Content | Video Editing
UGC Photos
UGC Videos (Reels)