Casa Noon | Sabbatical Serum Campaign
Project Overview: Casa Noon is a hydration-first skincare brand built for skin in motion after sun, travel, sweat, and during real life. This UGC campaign is for the launch of their first product, a hydrating + balancing serum called the Sabbatical Serum. They requested lo-fi lifestyle content that shows how Casa Noon fits into the real everyday and looking for real organic feeling moments. This content was used across Casa Noon’s social channels (Instagram and TikTok), website, and emails.
Goal: Produce a short-form video that naturally integrated the Sabbatical Serum into my daily lifestyle while adhering to Casa Noon’s creative brief to build brand presence and accelerate awareness for Casa Noon's new product.
Creative Execution: I brought the Casa Noon philosophy to life by creating a relatable, storytelling reel that celebrates aging gracefully. By focusing on the Sabbatical Serum’s "take a break" tone, I showed how a simple skincare routine fits into real moments. I used a personal journey with my dog to tell an authentic story about slowing down and making self-care a priority as we age. I led the entire process from start to finish, including concepting, scripting, filming , and editing to ensure the final product felt personal and professional.
Results: My short-form video drove a 10–15% increase in audience engagement and views, directly contributing to the brand’s digital growth. The brand maximized the video's impact by strategically repurposing it across all digital touchpoints. The footage was adapted into a second video focused specifically on the skincare routine and a high-quality shot from the video is used as a featured product photo on their official website and email newsletter.
Skills: Content Creation (Static & Motion) | Creative Strategy | Digital Marketing | Social Media Marketing | User Generated Content | Video Editing
"We absolutely love your video! You did an amazing job and we appreciate your hard work." - Casa Noon Team
UGC Product Photos
From Feed to Feature: Content in Action
UGC Videos (Short-form)