Bonkers Pets | Surprise Eggs
Project Overview: Bonkers Pets make snacks that celebrate the weird and wonderful joy of pets. I worked with Bonkers Pets to introduce their viral "Bonkers Surprise" blind box to the dog community. While the brand’s feed is cat-heavy, this project focused on showcasing the product's value for dog parents through a high-energy, unboxing-style video featuring the treats and collectible "chaos toys."
Goal: Drive brand awareness and retail sales within the dog community by creating relatable short-form content. The primary objective was to show dog owners that the viral "Surprise" box is a must-have for their pets and to provide clear call-to-actions on where to purchase the product in-store in the caption.
Creative Execution: Produced an optimized short-form video for TikTok and Instagram Reels using an authentic product experience. The content featured:
The Unboxing: A funny and relatable reveal of the surprise contents.
Engagement: Genuine footage of the dog’s reaction, eating the treats, and interacting with the specific collectible toy.
Information: Seamlessly integrated retail locations to guide viewers from digital discovery to physical purchase.
Results:
High Visibility: The video was posted by the brand, generating over 100,000 total views across platforms.
Strong Engagement: Achieved significant community interaction through a high volume of likes, saves, and comments from pet parents.
Business Impact: Successfully bridged the gap between the brand and a new audience segment, resulting in a measurable increase in sales revenue and retail interest.
Skills: Content Creation (Static & Motion) | Creative Strategy | Digital Marketing | Social Media Marketing | User Generated Content | Video Editing
Content in Action
UGC Videos (Reels)