Aspen's Dog House | Dog Self-Wash Station Campaign
Project Overview: Aspen's Dog House is a luxury pet store offering a wide range of high quality products, including treats, food, and accessories. They are dedicated to grooming services, but want to bring more attention to a new bath experience with their unique, futuristic dog self-wash station.
Goal: Create an engaging and informative reel that gives viewers a quick overview of Aspen's Dog House store. Highlight a stress-free bath experience using the self-wash station and show its easy-to-use features that make washing your dog enjoyable and convenient. Add a trendy and funny reel to complement the overview, making the content relatable, shareable, and fun for pet parents.
Creative Execution: Filmed, scripted, and edited an engaging reel, guiding viewers through the store overview and dog self-wash experience. Created an additional reel sharing a relatable experience between 'dad vs mom' dog-bathing moment and giving pet parents a fun way to engage and resonate with the content through Instagram's poll feature.
Results: Increased visibility for Aspen's Dog House and their self-wash station, generating higher store visits and Instagram traffic. The reels drove a 30-35% growth in views and social interactions, including likes, comments, shares and reach.
Moment of Impact: Aspen's Dog House has become one of my favorite San Diego pet stores for its modern, luxury products and unique experiences like the dog self-wash station. Sharing our experience with the pet community encouraged real interest and engagement and i'm proud to support their ongoing growth.
Skills: Content Creation (Static & Motion) | Creative Strategy | Digital Marketing | Scriptwriting | Social Media Marketing | User Generated Content | Video Editing
UGC Videos (Reels + Stories)